John Maxwell’s question — “Who do you know that I should know, and will you introduce me?”, is one of the most powerful tools a leader can use. On the surface, it sounds simple. But in practice, it’s a game-changer for communities that want to grow, businesses that want to thrive, and leaders who want to make a real impact.
The truth is, progress never happens in a vacuum. Every breakthrough, every bold idea, and every opportunity comes through relationships. Our biggest wins rarely come from cold calls or chance encounters. They come through trusted connections — the introductions that someone takes the time to make.
When a respected voice says, “You need to meet this person,” doors open. Trust is accelerated. Decisions move faster. Real momentum begins. That’s the power of intentional introductions.
This is why leaders must not only seek out connections but also create them for others. Who do you know that could benefit from meeting someone in your network? Who do you know who could help your community grow? And most importantly — are you willing to make that introduction?
Great communities aren’t built by isolated leaders. They are built by people who freely share their networks, who see introductions not as transactions but as seeds of future growth. Every introduction plants the possibility of a new business, a new collaboration, a new idea that could shape the future.
So here’s my challenge: the next time you’re in a conversation with someone who has vision and drive, don’t just nod in agreement. Ask Maxwell’s question, “Who do you know that I should know?” And then take the extra step: make the call.
Because the right introductions don’t just change conversations. They change futures.
Always Forward.
